Watch News Date 2010.01.20

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Today I am at SIHH here in Geneva. But most of you are not. Too bad¡­ As part of luxury watch brands further embracing the Internet, they are welcoming modern times by live blogging at the event. Finally, the Internet is their friends. How far we have come in just a few years. In addition to other brands such as Jaeger-LeCoultre, my favorite German luxury watch brand A. Lange & Sohne (the grail watch for many) will live blogging from SIHH 2010. To be honest I am not 100% sure what this will entail, but it believe it means sharing what is going on including images and new releases with you all out there. What I do know is that A. Lange & Sohne people will be there live to answer your questions and help you with whatever you need. You'll probably need to be up late at night if you are in the US for this personal attention from their staff. Otherwise I am sure there will be good stuff up for you to check out. In addition to their live blogging at the event (at the address in the link below), they are also offering contemporaneous content via the A. Lange & Sohne iPhone app, Twitter feed, and some special mobile phone friendly website. I really applaud them for going all this. Keep it nice and traditional in the watch making department, but give me all your bell & whistles in the communication and marketing department. Maybe I will be able to say hello from their booth at SIHH. Check out A. Lange & Sohne live coverage from SIHH 2010 here.